Best Tea of the Year: Hype

August 31st, 2010

So many times i see awards being given out for “best ceylon tea of 2010″ etc.  [like here] And this practice is hard for me to swallow. The following thoughts instantly come to mind when I see an American company accept an award for a tea they “procured”:

1. Is it possible that more than one company imports the same tea? Must they have exclusivity to enter such contests?
2. Do they mention the farmer at all? After all, the farmer is the one responsible for the tea.

I ask myself, what is the point here? Isn’t the farmer the one responsible for the tea? Are we profiting from someone else’s hard work and labor? Or are we being awarded on our ability to source a tea only?

The answer I tell myself is that it is all marketing… to say you’ve one this award… to put it on your label, your website, this creates buzz, and news and is at the core of marketing. This still doesn’t help me digest the whole idea. It is not only awards that serve this same purpose: to say you are fair trade or organic even though most teas that are — are grown by farmers that cannot afford to become certified.

I have a really hard time subscribing to this. Call me old-fashioned, but I could never accept an award for a tea I did not grow and process with my own bare hands (none). What do you think?

 

5 Responses to “Best Tea of the Year: Hype”

  1. I’m in complete agreement here. First of all, I think the concept of a “best tea” is problematic because our tastes are all different. But I think your points are deeper and really cut to the core of the issue. I especially like your point about how this process ignores the farmers and is giving all the credit in the privileged, wealthy countries and top layers of business. It is, in a sense, a bit consumerist, and it avoids the most important issues and disconnects tea drinkers from the people who actually produced the tea. Thanks for sharing this.

    This probably seems ironic coming from me…after all I went to great lengths to create a tea rating site. But the whole idea behind my site is to harness the energy that people are directing into the idea of what is “best” and show them that the true answer is to abandon that way of thinking…and instead to embrace the diversity of tastes and styles and regions that produce tea…and start learning about them. It’s not whether each tea is better, it’s learning how to appreciate each tea for what it is. That’s why the ratings on the site are downplayed. Their purpose is mainly to get people to think about things like aroma and flavor and value, qualities which many people take for granted or even ignore.

  2. I do however believe the competition should remain for Blends and Flavored Teas.. That is up to the individual company and requires skill and artistic vision. But for straight tea – Tony, you are correct. The farmers and families that work so hard to produce these beautiful leaves should be getting the recognition; not the company that packaged the leaves in a pretty tin.
    I would never enter our straight tea into a competition – only the blends I created myself. So you can call me old-fashioned too!

  3. Nicole says:

    I’m in ageement with both of you, there is a place for competition in blends but I don’t see the point of doing so with straight teas. If there was a definite standardization (like some of the literary awards) then I think it could be a positive force in the tea industry. The likelihood of that happening probably isn’t that great though.

  4. Tony says:

    I do think its okay for a blend or a flavored tea. Something where the seller actually used a real measurable skill to produce the end product.

  5. I agree with what you said about blends and flavored teas as well. I think it’s particularly good when people blend imported teas with locally-grown herbs or other ingredients!

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Tea Porn: NSFW

August 17th, 2010

Just some tea photos from the past year:

 

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Small Tea Farmers in Sri Lanka

August 3rd, 2010

One of the highlights of the tea expo for me was meeting the consulate general of Sri Lanka to the US, Asoka Godawita. His pride for his country and the hardworking tea farmers there overwhelmed me. Sri Lanka’s tumultuous past has made it difficult to travel there for the reason of buying tea. The insurgency ended in May of 2009 and since then, we have seen a wealth of information and good tea flow out of Ceylon. Asoka was able to connect me with many small tea farmers in Sri Lanka that I have been speaking with for the past three months. We hope that in the coming weeks we will be able to sample some of the June harvest and eventually support some of these farmers. This is the goal – this is why I do what I do, I want to support small farmers in tea producing regions, the kind of small farmer that grows 10kg of tea in his/her back yard. Many large tea importing companies because of the demand for their tea can only purchase container loads of tea — huge shipping containers that hold thousands and thousands of pounds of tea. I have no problem buying 5-10kg of tea direct from a farmer, the care, the hand-processing, and the quality all are increased when dealing in such small amounts. When it sells out, it sells out — and we must wait until next year, but I fell a lot better supporting these hard-working people than I do a tea factory that acts as a middle man.

 

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Change your mind, new tea origins are coming…

June 17th, 2010

Its time to change your mind and stop comparing teas back to original varietals and accept them as their own. As in wine, we don’t drink wine from California and say– “this is not as good as wine from France” rather, we accept it as being different and we bask in the colors of this difference. In tea we should be doing the same — the tea leaves are a product of terroir and the hands that picked and processed them.  We are going to see more and more countries “try” tea in the near future.

 

One Response to “Change your mind, new tea origins are coming…”

  1. Totally agree! Comparing a black tea to a green tea is like comparing apples to oranges :) . Best statement I’ve seen all day!

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Tea 4:20 Edition: Smoking Tea

April 20th, 2010

tea_jointThere is a bit of information online about the healthful effects of smoking tea leaves. I do not condone this, I would not try this, I’m not telling you to try this — I believe that smoking anything is harmful to your health, but I wanted to see if I could dig up any information on people that have been smoking tea.

After a bunch of searching, I found many forums with people asking if it is safe to smoke tea leaves. Some people have tried this and have claimed to feel relaxed after doing so. I even found an article from my friends at TChing: http://www.tching.com/2009/01/smoking-green-tea-is-it-safe-to-light-up/

I have read several accounts of Chinese families smoking tea from a hookah, but I can not find any evidence whatsoever as to the historical significance behind this. It seems to be something people try when they are short of cash and are willing to smoke anything to get some sort of a high.

If you have any scientific information behind this topic, feel free to leave a comment or get a hold of me on twitter: @WorldofTea.

See Dr. Oolong take a hit from a tea joint in this video:

 

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Sri Lanka to donate $25000 (1000kg) of tea to Haiti earthquake victims.

January 24th, 2010

Sri Lankan President Mahinda Rajapaksa has pledged $25000 in tea as well as $25000 in show of support for Haiti. While many countries cannot afford to send millions in support, its great to see them doing what they can. Read the press release at the Sri Lanka Government Web Site: http://www.defence.lk/new.asp?fname=20100124_02

 

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State of the tea industry 2010…

January 19th, 2010

There have been many changes in our industry of late, and as it grows — we must be sure to be mindful of our actions as consumers in this growing industry — demanding only the best, honest, fair goods. A store can only sell things if we buy them. The power is in our hands, especially as this industry takes off. Let me start by introducing three societal “movements” from where many of my ideas and opinions are sourced:

1. Slow Food
2. Free Knowledge
3. The end of mass-marketing

The slow food movement was started 20 years ago and is gaining ground in America fast. The slow food movement believes that food should be “good, clean and fair,” and strives to counteract people’s “dwindling interest in the food they eat, where it comes from, how it tastes, and how our food choices affect the rest of the world” [http://www.slowfood.com/].

The free knowledge movement is being made possible by the internet, with projects like Wikipedia that exist to “to bring [free] knowledge to everyone who seeks it” [http://en.wikipedia.org/wiki/Wikipedia:About]– and with MIT recently opening up their online courses to the general public [http://ocw.mit.edu/] free of cost and without registration.

The end of mass-marketing is near, as Seth Godin writes: “You can no longer market to the anonymous masses. They’re not anonymous and they’re not masses. You can only market to people who are willing participants” [http://sethgodin.typepad.com/seths_blog/2009/04/first-ten-.html]. The internet has provided homes to many niche markets — these niche markets continue to grow, the concept of “long-tail” marketing (if you can even still call it marketing) will become more prevalent.

I’m willing to bet that there are more tea retailers in America than there are tea wholesalers selling to America. Undoubtedly there are two retailers out there selling the same tea under their own names. Just how prevalent is this?

As review blogs become stuffed with countless reviews, they will begin to lose meaning. Those writing for free tea as a hobby will fade from view, those writing with real rating “systems” and usable web interfaces in place will rise.

As for tea retailers, the days of rebranding for small retailers are coming to an end. Small retailers need to begin a policy of transparency, developing their brands around the companies, farms, and families that actually produce the tea that they sell. If many small tea retailers become transparent this may result in a price war with others that have, but in the end, both consumer and retailer will benefit.

On knowledge: many more projects will pop up selling tea courses or certifications which will mostly be touting regurgitated information we already have freely available. I’d like to see new information from tea producing regions — I’d like to see our available information of tea be expanded instead of being re-written and sold.

 

4 Responses to “State of the tea industry 2010…”

  1. Charles Cain says:

    Well said. I’d like to add a few comments if I may:

    1. The problem doesn’t start with retailers. Most wholesalers in the US buy from other wholesalers in the US and sell the same tea – only marked up. REAL transparency through the supply chain, will bring down the cost of GOOD tea AND raise profits for retailers.

    2. I hope we get some real tea reviews. I’m tired of seeing people say, “Well, I don’t normally like Darjeelings but I thought I’d try this one. I don’t like it.” Ahhhg. That’s not a useful review!!! The one problem with this is that, with orthodox specialty tea, every “plucking” (one day’s harvest which is processed from beginning to end as a unique lot) is DIFFERENT. Sometimes remarkably so. So unlike wine where you can rate a season at a time, there may be 100 or more unique harvests just within the category of First Flush Darjeeling Puttabong 2009. So the reviews are only useful on flavored teas (assuming the blender is uniform in their approach) and in identifying which retailers/wholesalers consistently carry top quality teas.

    3. I believe there will always be opportunity for retailers to create private label custom blends, but I agree that a classic tea should be “branded” by it’s source. You don’t see each liquor store or wine shop tearing off the labels and putting their own on there.

    4. I’d love to see real educational opportunities. In fact I’ve been in talks with several industry leaders about making this type of thing happen. Even the widely popular and respected certification courses are often led by volunteers who can’t agree on the correct answer to some key questions. There is no uniformity of information and there is NO WAY that I can see to learn in a short period of time what you need to know to be successful in this business – unless you take a job with a tea company. Most educators (not all) are people who failed in business and so decided to teach. I know MANY of these people!! While I respect them and their intellect, they simply cannot know whether or not the information they provide is that which will make the student successful.

  2. I’d like to say AMEN to what Charles has said, and add my response to the “free information” part of both his comment and the main article.

    I have been studying tea for 15 years, and been a professional teacher (but never a tea shop/wholesale business owner). I agree that most of the certification and education for tea out there in English is laughable. But the free information movement has some problems too–for example, the state of English language tea information is dreadfully poor. I have a tea information wiki that used to be open and free like Wikipedia. However, about 95% of the information added were either blatantly commercial (“This company makes the BEST tea ever!!”) or blatantly incorrect with no source citation. Since then I have made the wiki for members only and the average quality of information has increased directly as a result of making the information NOT free.

    The other problem with the free information idea is that information from producing countries is, in many cases, not in English. I know a number of translators and they are not cheap. So again getting GOOD information has very real costs involved. Note that MIT may have opened their online classes for free–those classes are, in essence, underwritten by the money paid by the students who go to in-person classes. Also, not all classes are available online, so the online classes may function as a marketing tool for MIT’s paid classes.

    I am working on building a tea school, drawing on expertise from producing countries (currently building relationships with producers in Taiwan and a Chinese agricultural university specializing in tea, as well as the aforementioned translators) to provide accurate tea information. But I worry that the idea that “information is free” will undermine serious students’ willingness to pay for the accurate and well-researched information when there is so much wrong-and-free information available.

    Are researchers, translators, and professional teachers–not tea business owners who teach on the side–destined to a life of poverty? If the “information is free” philosophy is correct, then these professions will die a painful death, doing long hours of hard work for no financial return.

    Personally, I think there’s another option: recognizing that GOOD information is worth paying for, and that most of what you get for free is worth what you pay for it.

  3. Lisa B says:

    Oh I LOVE THIS>. I am SO against Fast Foods!

  4. Jason says:

    Yes I see how concepts from slow food will increase consumers’ desire for knowledge about the source and quality of the tea they drink. Some of that knowledge and info will be free, because consumers will expect it.

    Re- tea reviewers: The “I like/don’t like it” reviews never did have much value, unless you found the reviewer with your exact tastes in every tea. Charles’s comment about the usefulness of reviews has some truth, but the day could come when premier reviewers become the Robert Parkers of tea. Tea consumers actually wait to hear the reviews before purchasing tea. As a result, tea retailers would rush their new teas to those premier reviewers to get the word out. Along with the tea reviewer, you will also see the rise of the one-stop comparison shopping for tea. This will beat the current model of going to each tea retailer to collect product information before making a purchase. An online marketplace will put all the Ming Qian Dragonwells in one place with reviews there to help consumers make the right choice.

    Michael- Agreed. Good, thorough research and information is hard work and will have to be bought in some form. The NY Times is finally catching on to this. Ad revenue models no longer fully support free content.

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A month off, a new year.

January 17th, 2010

Its been a little under a month since I’ve written an article. But we all need a bit of a break here and there. It was a wonderful 2009 and I’m excited as the tea industry continues to blossom in America — to see what it brings. More and more of my close friends have been getting into tea, its very exciting to hear how they started, what teas they like, and where they are getting their tea from. This year I’m going to try to be more conscious of where the tea I buy comes from. I guess you can say that’s my new year’s resolution. Cheers to a new year, and more content coming soon!

-Tony

 

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The Gong Fu Cha Institute at Penn State

December 22nd, 2009

I had a chance to speak with Jason Cohen, president of Penn State’s new “Gong Fu Cha” institute. The institute aims to: “build a tea library in order to document the vintages of tea and to propagate through instruction the art of GongFu Cha.” If you go to Penn State, you can join the institute every Wednesday from 6-9 in the HUB-Robeson Center. I asked Jason a series of questions… here we go:

What got you started in tea?
I got started in tea in the summer of 2007. I was in China for about 2 months, during which I lived with a family in Kunming and helped build a school on the border of Sichuan Province and the Tibet Autonomous Region. The Puerh craze was arguably in its height that summer and Kunming is the center of the Puerh trade. Tea was everywhere. I fell into it, it was part of a culture that I was trying to understand and absorb. I bought the Gongfu set p, and I watched others brew, but I did not fully understand until later that year after I started brewing consistently at home. Now I brew twice a day (almost) every day, and I am still by no means an expert. Tea is an art, not a science. I can rattle off the chemical composition of tea, but that does not make me a better brewer, I can pinpoint where most of the Puerh I drink was grown, yet that still does not make me enjoy the tea more. While the tea knowledge is part of the process, its the enjoyment of tea that make the pursuit worthwhile.

What made you start the club? Was tea being well received amongst your friends? Was it a growing hobby?
The impetus for starting the institute was twofold. It is not actually a club per-se, I am currently working with the student organization to be recognized as a University Institution. My goal is to teach the art of Gongfu Cha in order to preserve it for future generations, and to start the worlds first (and so far only) Academic Tea Library. Right now there is no central depository, or reliable catalog for tea. We don’t know what the 1950′s hong yin tasted like in all its stages of maturity. We don’t know how the amount of roasting has changed over the years for Taiwan’s high mountain Oolongs. The general consensus is that they have gotten greener, yet that begs the question of how have the flavors and the prevalent amount of roasting changed. How much greener have they become? when did this trend become noticeable? There are wine libraries scattered throughout Europe. It is not so far-fetched to build a Tea Library, especially with the backing of a University such as Penn State. I started talking, and then presenting on tea about a year after I returned from my first trip to China. At first I was surprised at how well it was received. Now I have found that most people have an interest in the cultural aspect and a desire to learn more. We can see this in the general population with the spread of Teavana and the like. While the spread of tea into the general population is good, part of the institutes goals is to rectify the spread of false information and make sure that “biscotti almond monkey picked Oolong” never becomes a standard.

Will you only be focusing on Chinese teas and the Gongfu Tea Ceremony?
The Institute’s focus will be on Gongfu Cha. It is a Superior method of brewing for the enjoyment and “connoisseurship” of tea. As a followup to my research on tea in China, I lived on a the Makaibari tea plantation in Korsong (Darjeeling), India. I harvested my own crop of tea and had a chance to compare the tea culture and methods of the two Countries. I have found the Chinese Culture and Methods to be superior. That is not to discredit Indian tea, it is to say that the China was the originator of tea culture and it was only through the British that India became a tea producing and drinking country. The majority of the institute’s time will be spent with Chinese Tea and Gonfu Cha, but as we expand we will include and learn about Japanese Cha Dao, Korean Darye, Tibetan yak butter tea (I may be the only foreigner who has ever enjoyed the potent mix of rancid butter, sour milk, Pu’er tea, and salt), and tea from India (which does not have a tea ceremony).

Where will you get your teas from? What companies have you been using or are you sourcing them yourself?
I source all of the teas myself through friends and acquaintances who I trust throughout China. Although I cannot endorse any company because of my position and affiliation with a future university institution, I will say that Scott Wilson of Yunnan Sourcing, Jake & Rob of Andao, Hobbs of the “Half Dipper Blog”, and Stéphane of “Tea Masters Blog”, have all been a huge help in all of my tea endeavors.

What do you do when you meet? Do you run through tea tastings?
A normal meeting consists of a brief lecture on a type or aspect of tea, Followed by a extended tasting of one tea, or a comparative brewing of two teas. I have created flavor maps to help our members describe the tastes and aromas, and we are constantly adding new ones to the list. During a comparative brewing session we talk about each tea during each brew. During a extended tasting, we are silent. We each get a note card and write down our own review. After the session we discuses each others reviews. It can be enlightening how similar or different each review can be. Often members will exclaim at a certain point “That’s what I was tasting!”. Once we have permanent facilities, I will begin to hold Teaching sessions for members to learn to brew themselves. Currently we Have 40+ members on our list serve (our newsletter), And thankfully we constantly have 8 members present per meeting (I don’t have the equipment to brew for more than 8).

You said you are going to build up a library of teas, does this mean a Pu-erh archive as well?
The Tea Library will Include exemplary examples of all kinds of tea. We are aware that it would be impossible to include every tea in the Library. Instead of going the “Library of Congress” route, We have decided only to include the teas that exemplify the qualities of its type.

 

2 Responses to “The Gong Fu Cha Institute at Penn State”

  1. This gives me hope for the youth of America.

  2. Griffin Kelton says:

    I looked this back up because I will be there next week. :)

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Review: Roy Fong’s Great Teas of China

December 9th, 2009

great_teas_of_chinaI had a chance to read an advance copy of Roy Fong’s “Great Teas of China” — a book where Roy (of Imperial Teas) takes us on his lifetime tea journey as he rediscovers tea in Hong Kong and travels China to find the best teas. He discusses ten of his favorite teas in the book and explains the stories behind them and the processing methods involved. The book is a great insight to Chinese teas as there is still a lot of information that has never been translated to English on the subject. Roy also realizes the breadth of the subject as he says: “Tea is one subject that you can safely declare cannot be learned in a mere lifetime.” Here is the press release: Roy Fong, a leading tea expert and proprietor of San Francisco’s renowned traditional Chinese teahouse, Imperial Tea Court, has published Great Teas of China, a compact, readable guide to the top teas from the land where tea was first cultivated over 3,000 years ago.

Great Teas of China is a unique blend of detailed factual information about artisanal practices for growing and processing the teas it discusses, as well as personal anecdotes from Fong’s twenty-year career as a tea merchant traveling around fast-changing China. The book covers over a dozen of Fong’s favorite classic teas, ranging from hand-picked West Lake Dragon Well and expertly crafted oolong from Wu Yi Shan, to patiently aged Yunnan puerh. Also included are Fong’s insights on choosing, brewing, and savoring each selection, plus background information on tea farming, local history and culture of tea-growing regions, and artisanal techniques for processing the leaves of Camellia sinensis, the flowering perennial at the heart of Chinese culture.

Fong’s fateful encounter with tea began at age six, when he would interrupt his walk to school to watch Hong Kong day laborers’ impromptu gong fu brewing sessions. Later, a chance visit to Hong Kong’s teahouse district unexpectedly set his life on a new course. He began importing Chinese tea to the U.S. and, in 1993, he and his wife Grace opened the original Imperial Tea Court in San Francisco’s Chinatown. Since then, Fong has enlightened and inspired a generation of tea enthusiasts, who visit from all over the world to enjoy the finest Chinese teas available in America. Great Teas of China is a very personal and accessible introduction to contemporary tea connoisseurship. 88 pages; illustrated with color photographs and maps; includes glossary.

The book is now available on the Imperial Tea website: http://www.imperialtea.com/

 

6 Responses to “Review: Roy Fong’s Great Teas of China”

  1. Lisa B says:

    Going to the website now. Awesome coverage, the book sounds amazing

  2. Marlena says:

    My copy is on the way and I am really looking forward to it as I am just beginning my journey in the world of Chinese green teas.

  3. Katrina says:

    I’m glad to hear the good report on Roy’s book. I’ve been anxiously awaiting it!

  4. Babette says:

    Great review of what is a very important new resource for the tea community. I had the opportunity to attend Roy’s OMG class in San Francisco where we tasted several of his most rare teas. He is a true teacher.

  5. Yuri says:

    Got the book. I do have some mixed feelings about it. The data in the book is good, but the book itself is so puny. Only 80 pages?! I hoped Roy has something more to say about tea. What was the problem? So difficult to put it on the paper?

  6. Jose says:

    I got the book and have read it. I respect Roy Fong for his knowledge and like his tea; he is definitely an expert on Chinese teas. However, I found the book to be unsubstantial. It has some insight and some of his personal stories, but not very much unique information that hasn’t already been covered by the vast variety of tea information books and blogs already out there. For a project that he has been working on for a while, and with his knowledge of the tea world, this book left me disappointed – especially with its $18.95+tax+shipping price tag.

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